Wednesday, August 03, 2005

Saree for the Season?



A bit of old news, but those billboards of Jyothika all over the city serve to keep it as fresh as ever.

RmKV, a leading manufacturer and retailer of silk sarees in the south, has identified for itself a unique image for better brand recall - 'The silk company which believes in creating Guiness Records'.

Last fortnight, they came out with this saree having the most number of colours on it - 54600 to be precise, which will hopefully get them into the record books.
Pretty decent effort that...I can think of many women who would love to be seen in that one and having conversations like.....
W1 : Wow! Is this THE saree you are wearing? How many colours did you say it had?
W2 : (modestly) 54600....
W1 : Oooh!! 54600!?...Let me check if it's true!...one, two, three,....

OK, so maybe she wouldn't actually try counting them all, but with women, you never know....A more practical purpose would be to wear it to your favourite paint shop when you're in the mood for a little house-painting. You could go something like:"Humph!! But you dont have the shade of blue I want! See this blue on my saree here? Now that's what Iam looking for!"

All said and done, a much more sensible record-attempt by RmKV than their previous one, where they successfully created the longest saree in the world, measuring a whopping 214 metres. With some of the women-folk I know taking an hour to drape themselves in an ordinary saree, I can only shudder at what would happen if they tried out any stunt of this kind.

Coming back to the 54600, an RmKV official was asked what the saree was going to be priced at, to which he replied, "We figured it was fair enough to charge one rupee for every colour".

Sounds fair enough to me too!

2 Comments:

Anonymous Anonymous said...

That was refreshing..Didn't know that bit of news either.
Very colourful post :)..I hope you don't end up black n blue by getting yourself distracted on the street by all those colours..

12:54 PM  
Anonymous Anonymous said...

Buddy!

Women will love you :) (not GALS unless you do some R & D in Jeans & Tops section! ;)) BTW you had time counting on colors in TCS?? Unbelievable! My TCS buddies say they have work! Or may be they would have meant the same as you :)

How about this? "Pothys Princess" Voila! your next topic

1:25 PM  

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